Tracking: make the best decisions with data
Without tracking, you are flying blind. Every visit, every click and every action on your website is valuable data that can help you understand what works and what blocks. At Devoptus, we integrate tracking tools into your websites to give you a clear picture of your online activity.
Google Analytics is configured with the goals that match your business: contact form submitted, order placed, key page visited. Beyond external tools, custom dashboards are built directly into your admin interface. Most visited pages, navigation paths, conversion rates, drop-off steps: everything is visible without logging into a third-party tool.
Tracking lets you improve your site continuously. By observing how visitors navigate, you identify the pages that cause problems, the steps where users abandon a form or a checkout funnel, and the content that generates the most engagement. This data helps you make concrete decisions to improve the user experience and increase your conversions.
On an e-commerce site, behavioural tracking goes further still: products viewed, categories browsed, items added to the basket. This data feeds recommendation engines and makes it possible to offer complementary products automatically at the right moment. It is one of the most effective levers for raising the average basket and turning a simple visit into a purchase.
To go further: our website expertise to integrate tracking from the design phase, our e-commerce expertise to measure and optimise every step of the purchase funnel, and our connector and API expertise to connect your analytics tools to your existing infrastructure.