SEO agency in Evreux

The three local pack listings come before the blue links

On a query carrying a town name, Google shows a map and three business listings first. Classic results start below, often under the fold on a phone screen. The consequence is blunt: a perfectly optimised site can rank first among the blue links and still go unseen. The work therefore covers two separate grounds, the Google listing on one side, the website on the other, and they are not won with the same levers. The listing feeds on consistent contact details, opening hours, photos and Google reviews; the site, on its structure and content.

A local visitor wants an address, not an article

Someone typing a query with their town name wants to reach a person, not to read up on a subject. They want a number, an address, opening hours, a price range, and they decide within seconds. A local page that opens with three paragraphs of introduction loses that visitor before its first argument. So we put what they are looking for at the top and the detail below: the opposite of a national page, where a reader accepts to read before choosing.

An address written three ways counts as three businesses

Your business name, address and phone number appear on your site, on your Google listing, and on directories you were added to, sometimes without your knowledge. If one writes "street" and another "st.", if an old number lingers somewhere, the engine is unsure who it is dealing with. That doubt costs positions, and it is invisible from your own site because it comes from outside. The check means listing every public occurrence and aligning them character by character. It is tedious, and it is the first local SEO fix that produces a visible effect.

One page per service, not one page listing everything

The temptation is to write a "our services" page listing everything you do. It ranks for nothing, because it answers no question precisely. A page covering a single subject, in the words your customers actually use, ranks better and converts better. How to split it is decided from what people search for, not from your org chart: two services you keep separate internally may be one and the same to a visitor, and the reverse happens just as often.

Positions are watched, enquiries are counted

A position climbing from fiftieth to thirtieth changes nothing: nobody looks there. What counts is reaching the first page, and above all what follows, the calls and the forms. So we record two things separately: the position, which says whether the work is progressing, and the number of enquiries received, which says whether it is paying off. The two never move at the same time, and confusing them makes people drop a project just as it starts to produce.