A website to grow your tourism business in Normandy
Normandy is one of France's most visited regions, with millions of tourists attracted each year by its historical heritage, landscapes and gastronomy. Hoteliers, gîte owners, campsite managers or tourist offices: your online presence is your first selling point.
At Devoptus, we design custom websites for all players in Norman tourism. Each site is designed to capture visitors from Google, guide them towards booking and showcase the richness of your territory: Mont-Saint-Michel and its bay, a UNESCO World Heritage Site, Honfleur and its old harbour, Giverny and Claude Monet's gardens, the D-Day beaches between Cherbourg and Caen, the Étretat cliffs, Rouen cathedral and the Bayeux Tapestry.
Online booking changes the balance of power. As long as it goes through a platform, the platform keeps the relationship and takes its commission. A booking engine on your own site gives both back: the guest books your cottage or guest room with you, and you keep their address for next year. Choosing a booking engine comes down to three points, and price is not the first. Availability synchronisation with the platforms, so that a night sold twice never happens. Payment, deposit or full settlement, collected without a detour through a third party. And the display on a phone, because a guest room often gets booked in the evening, from a sofa.
A tourism website works all year for three months
Tourism in Normandy runs on a short season, and the site serving it is prepared out of season. Summer bookings are decided in spring, often from another region, by someone who knows neither the town nor the property. That visitor compares on three things above all: availability on the dates they have in mind, the price, and what they will see on arrival. A site answering all three in under a minute keeps the lead; a site that requires writing in to learn the rates sends them to a platform.
Photos decide before the text does
Nobody reads an accommodation description before looking at the pictures. Professional photography costs a day and serves for several years, on the website as much as on the Google listing and the platforms. A virtual tour goes further for unusual properties, where a series of photos conveys neither the volume nor how the rooms follow one another. In both cases, file weight decides the rest: heavy images drive a visitor on a mobile network away before they have seen the first bedroom.
Your site includes a photo gallery of your accommodation and surroundings, an availability calendar for your rentals, a presentation of nearby excursions and tourist attractions, and customer reviews to reassure travellers.
Local SEO and Google Maps visibility are at the heart of our strategy: we optimise your business listing and website to appear when a tourist searches for "hotel Mont-Saint-Michel", "gîte Honfleur" or "camping Normandy". You are visible from the moment they start planning their trip.
Need a showcase website for your tourism business, an e-commerce shop to sell stays and activities online, or a website redesign & migration ? We also offer website translation and internationalisation to welcome international visitors and content management & blog writing to boost your tourism SEO.
